Ferrari Purosangue
Launching a Legend
Client: Cavallino Rosso - Ferrari (Saint Louis, MO)
Service: Brand Film & Social Content
Deliverables: 1x Hero Film (16:9), 1x Vertical Recap (9:16), 25+ High-Resolution Stills
How do you capture the soul of a revolutionary vehicle for an audience that has seen it all?
The Purosangue, Ferrari’s first SUV, had made its debut in North America and made a stop in Saint Louis, Missouri.
The content that we produced had to perform on social media while retaining the brand's legendary cinematic quality.
Our Approach
Our strategy was to capture the visceral, immediate impressions of seeing the Purosangue for the first time. We combined high-energy, dynamic shots with elegant, detailed cinematography. This created a story that felt both raw and luxurious, and maintained the brand’s reputation of excellence.
A launch that felt as exciting as the vehicle itself.
Fasten your seatbelt and enjoy the ride.
What’s your big question?
Maybe it's "How do we connect with a new generation?" or "How do we showcase the true quality of our product?" or "How do we tell the story of our company's mission?"
Whatever your question is, the right story is the answer.