Woodford Reserve
Crafting an Unforgettable Experience
Client: Woodford Reserve
Service: Event Experience Film
Industry: Spirits & Lifestyle
Deliverable: 1x Brand Event Recap Film
How do you create a recap that feels like an exclusive experience, not a corporate memo?
Woodford Reserve hosted a premier yachting event to thank their top partners. The goal was to create a recap video that captured the evening’s sophisticated energy, making everyone who attended feel valued and giving anyone who missed it a serious case of FOMO.
We took the viewer on a journey by intentionally shifting the film’s energy.
To truly capture the flow of the evening, we designed the video with a distinct "vibe switch." The film opens with a sophisticated, jazz-infused tone to showcase the elegant daytime networking. As the sun sets, a deliberate transition marked by clinking glasses and an energetic track shifts the mood. The second half becomes a vibrant, dynamic celebration, mirroring the natural progression of a great event. This stylistic choice ensures the recap is a story, not just a document.
A recap that generated excitement and anticipation.
The final film was a huge success. It perfectly captured the exclusive, high-energy atmosphere of the event and served as a powerful tool for strengthening partner relationships. The dynamic structure made the recap highly re-watchable and set a new standard for event content, generating significant buzz for the next brand experience.
What’s your big question?
Maybe it's "How do we connect with a new generation?" or "How do we showcase the true quality of our product?" or "How do we tell the story of our company's mission?"
Whatever your question is, the right story is the answer.